Business Owners



Creating Clarity
Our Process
How We've Helped
Clarity, Simplicity & Wellbeing
Our History
Our Team
In the Community
Success Stories
By Phone or in Person
About the Team
Peter Andreana
Stuart Small
Lise Andreana
Anita Fair
Lori Latvala
Dania Thurman
Taylor Gray
Community Involvement
Relay for Life

Question: Is there a way to protect my investments from potential creditors?

Answer: Yes, we have the tools to help you minimize your exposure to creditors. Certain products can offer a partial solution to your unique situation, and potential creditor protection ensuring your personal assets can remain personal. Talk to Peter Andreana our Business Owner Specialist to see what we can do for you.

Question: When do I need a Buy-Sell agreement?

Answer: Every business owner with partners requires a clearly written Buy-Sell agreement. Working with our Business Owner Specialist will provide you with funding solutions to meet your needs. Contact us, to get your own copy of the Buy-Sell Checklist.

Question: How do I save for my own retirement when my assets are tied up in the business?

Answer: We have the answers to meet your needs, whether you plan to sell your business, pass it on to your children, or save for your own retirement needs. There are many tools for business owners just like yourself, designed to help you meet your goals.

Question: I want to pass my business on to my children, but I am not sure of the best way to do this. What are the tax implications?

Answer: This is a common goal of many business owners which requires a significant amount of planning to ensure the tax bill is as small as possible and the transition happens as smooth as possible. Working with Continuum II, you will build a plan to enhance your clarity, we make the process as simple as possible and ultimately give you piece of mind.

Question: What are the advantages to having a Hold Co?

Answer: There are some significant tax and estate planning advantages to owing a Holding Company. Speaking to Peter Andreana and completing our Business Owner Wealth Continuum ™ process will ensure you maximize those advantages to fit your unique situation.

Question: I work hard to reduce the amount of taxes I pay and am always looking for alternative strategies. Is there another way to save tax sheltered dollars for my retirement?

Answer: Yes. Our Business Owner Specialist can recommend several tax efficient savings vehicles for you. Some of which have higher limits than imposed by RRSPs. Many other business owners, just like you, have taken advantage of IPPs and ERPs or an RCA. We would be happy to review the options and make recommendations which best meet your circumstances.

Question: As a business owner what are the things that I must absolutely know that I may not have learned from my other professional advisors such as accountants or lawyers?


Small Business Owner Financial Needs


Managing expenses

  • Banking solutions
  • Group benefits

Finding employees who will start, stick and stay with the company

  • Group RRSP’s
  • Group Benefits
  • Supplementary insurance (live, critical illness and disability)

Getting great rates on loans and savings

  • Banking solutions (High interest savings accounts, all-in-one accounts, investment loans, GIC’s
  • Insurance based GIC’s

Discovering tax-effective strategies

  • Tax-managed investing strategies
  • Segregated fund contracts
  • Mutual funds
  • Banking Solutions
  • Insurance
  • RESP’s and RRSP’s
  • Pension plans
  • Group benefits
  • TFSA’s
  • IPP’s (Individual pension plan)

Protecting the business

  • Life insurance (key employee insurance and business loan protection)
  • Living benefits

Protecting business owners and their family members

  • Life insurance
  • Living benefits
  • Critical illness and disability insurance
  • Segregated fund contracts
  • Group benefits
  • Insurance-based GIC’s

Growing personal wealth

  • Segregated fund contracts
  • Mutual funds
  • Life insurance
  • Group RRSP’s
  • Insurance-based GIC’s
  • IPP’s (Individual pension plan)

Helping protect assets from creditors

  • Segregated fund contracts
  • Mutual funds held in a registered plan
  • Life insurance
  • Insurance-based GIC’s

Saving for retirement

  • Segregated fund contracts
  • Mutual funds
  • Individual pension plans
  • Group RRSP’s
  • Banking Solutions
  • Life insurance
  • Insurance-based GIC’s

Designing a succession plan

  • Life insurance

Creating an estate plan

  • Life insurance
  • Investments
  • Wealth transfer strategies

Question: I am losing sleep at night thinking about the impact of my death, or the death of one of my partners. How do I look after the competing interests of family and partners?

Answer: A properly structured Buy-Sell agreement coupled with sufficient Life Insurance ensure both your family’s and your business partner’s needs will be met. Funding options include borrowing at time of death or creating a sinking fund. This essentially keeps retained earnings on hand to pay a potential future liability. Borrowing when you need the funds can be tricky at best, as lenders are reluctant to process loan applications to business owners who have recently undergone a life changing event (like the loss of a partner and the income that partner generates). A sinking fund takes years to grow. Holding on to retained earnings to fund the liability on death also limits other opportunities for growth. A large sinking fund may also be subject to the claims of creditors. Life Insurance is the most cost effective solution and the benefits arrive when needed most. Let our Business Owner Specialist show you how to create the optimal funding solution for your unique circumstances.

Question: What if I become ill or have an accident? I worry about my business partner’s ability to carry on the business in the event I am ill or disabled, let alone how he/she would buy me out in the event of a long term disability.

Answer: Many a business has failed when one of the partners became ill or had an accident that limited their ability to work. Just think, if it takes 2 or more of you to generate enough revenue to pay all of the operating costs, and provide you and your partners with a decent income, how much would your firm’s revenue drop if you were no longer in the picture? How long would your business survive without your efforts? Protecting your income and the value of your interest in the business you own is one of your highest priorities. Speak to Peter Andreana, our Business Owner specialist. He will create an Income Replacement Plan to meet your needs and show you how to sell your business for Fair Market Value even in times of crisis.

Question: How as my advisor do you get paid?

Answer: at Continuum II we can be compensated on a fee for service basis, or commission basis, depending on your needs and preference.

Question: How does financial planning work?

Answer: Financial planning is a process that determines how you can best meet your life goals through the proper management of your financial affairs.

Key to effective financial planning is the ability to take into account all relevant aspects of your financial situation, and to identify and analyze the interrelationships among sometimes conflicting objectives. It is this unique integration of knowledge and skills across a broad range of topics that distinguishes professional financial planning from other related financial advice.

Question: How did the financial services industry in Canada develop to where it is today?

Answer: Historically, there were distinct divisions in the services offered by the various industry players. You saved your money or got a loan from a bank. You purchased stocks and bonds from a broker. You bought insurance from an insurance agent. And you bought mutual funds from a mutual funds sale rep. But the traditional "4 pillars" of the financial services industry have blurred, and what we are seeing is the one-stop shop - a convergence where most of your financial services and products can be obtained through most financial institutions.

Question: How did the profession of financial planning develop?

Answer: Financial planning as a distinct profession began to take shape in the late 1970s. While giving financial advice was not a new thing, it had become synonymous with the sale of products. As the general public began to show a lack of faith in public pension funds and baby boomers got older and had more disposable income, financial planning-type advice was increasingly sought. Boomers began to ask financial planning type questions of their "product" advisors - questions few "advisors" were capable of answering. The traditional pillars dictated the services provided were done piecemeal. Financial planning (using all financial factors like insurance, retirement planning, estate planning, education planning) was not available, but is available through Continuum II.

Question: Why is it important to deal with a CFP professional?

Answer: Most provinces (exceptions: BC and QC) do not regulate the use of the term “financial planner.” CFP certification is your assurance that your planner has completed a rigorous course of study approved by FPSC, passed the only independently developed national comprehensive examination for financial planning (the pass rate is approximately 40%), and is committed to ongoing professional development and adherence to the professional CFP Code of Ethics and CFP Financial Planning Practice Standards developed and enforced by FPSC.

Question: What do the letters “CFP” mean?

Answer: The letters “CFP” stand for Certified Financial Planner®. The CFP marks identify individuals who are dedicated to the highest level of professionalism in providing financial planning advice. CFP certification is a way for you to know that the planner adheres to internationally recognized professional standards of competence and ethical practice as set in Canada by the not-for-profit Financial Planners Standards Council (FPSC). CFP professional standards include requirements in education, examination, experience and ethics.

Question: What standards guide the professional conduct of a CFP professional?

Answer: The CFP Code of Ethics requires each CFP professional to adhere to ethical and behavioural principles that ensure that your best interests are always placed first.

The CFP Financial Planning Practice Standards describe what should happen during the financial planning process, providing guidance on how the CFP Code of Ethics is practically applied in every financial planning situation each step of the way.

Question: How can I be certain my financial planner is a CFP professional?

Answer: Look for the distinctive CFP certification marks: CFP flame logo, and acronym “CFP” or the words “Certified Financial Planner”. Only FPSC can authorize an individual to use these marks in Canada. You can also check the CFP Professionals in Good Standing directory at, or call FPSC at 416.593.8587 or 1.800.305.9886 to verify a planner’s status.

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